Why Every Event Needs Sponsored Headshots
Just say “no” to the cheap swag with your logo in it. Chotskies like pens and stress balls aren’t going to make anyone remember you.
Has a free pen, drawstring bag, or stress ball ever really made you think more favorably about an organization? Personally, as a coffee fiend and mug aficionado, I appreciate a good coffee cup, but I’ve never received a free mug that’s changed my life. But for all the thousands of dollars spent on these trinkets, how effective are they really? Is your pen going to be all that different than the next one? Does anyone really need another water bottle?
Still, walk through any conference - ANY conference - and this sort of swag is everywhere. If it’s inexpensive and you can slap a logo on it, someone is giving one away.
What if instead of spending money on trinkets people will ignore or even worse just throw away, you gave them something memorable? Something that could actually make a difference for them? Something that conference attendees will actually make a point of seeking out and thanking you for?
Professional headshots are that “something.” Sponsoring professional headshots at your next event brings you FIVE big benefits that will help make your next gathering a huge success.
Increased brand awareness
You will be offering your audience something that has real value. With social media profiles, everyone needs a headshot, and you are saving people time and money by offering them one. As a result, people will seek you out and mention you to other attendees.
Increased foot traffic
By positioning the headshots in or right next to your booth or some other strategic location you want to direct people towards, you become a destination. The headshots serve as a magnet, attracting attendees right to your doorstep. And unlike other “activations” headshots offer true value and aren’t just something fun to do if you happen to walk past.
Increased data collection
To deliver the headshots to the attendees, some simple contact info is required and people are happy to share their email and phone number. Your post-conference follow-ups become much easier.
Increased face-to-face interactions
At many conferences you only get a few seconds to engage an attendee as they pass by your table. Offering headshots means people will be spending more time at your booth. An individual headshot may only take a couple minutes, but because of the value people receive they are willing to wait in line. This gives you the perfect opportunity to strike up conversations.
Increased ROI
Increased awareness, foot traffic, lead data, and conversations with attendees translates into increased ROI for your organization. Show me a pen that does that.
